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Classification of virtual fitting room technologies in the fashion industry: from the perspective of consumer experience. International Journal of Fashion Design, Technology and Education (2019), 1--10.
According to Schmitt’s framework, CXM involves a 5-step approach (1) analyzing the experiential world of customers, (2) building the experiential platform, (3) designing the brand experience, (4) structuring the customer experience, and (5) engaging in continuous innovation. Edelman and Singer ( 2015. 2017.. Zoo pornolar
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